Targeted Campaigns with Google Ads
Boosting product visibility with audience-based ad targeting
📊 Strategic Google Ads Management
I led several targeted advertising campaigns using Google Ads to increase visibility for high-margin and seasonal product lines. These campaigns utilized audience segmentation, product-based keyword research, and geofenced targeting to maximize ROAS.
- 🔍 Created optimized search campaigns based on live product analytics
- 📋 Tracked conversions and set up dynamic retargeting ads using the Merchant Center feed
- 🌐 Localized campaigns for specific regional warehouses and shipping availability
⚖️ Results
With tight budget controls and A/B testing, I was able to lift conversion rates by over 40% and reduce cost-per-click for targeted categories by 25%. These strategies are now reused and adapted across vendors.